Marqii Host Is Redefining Local Search for Restaurants

Carl Lane -

Insights from our VP of Engineering and Product Development, Carl Lane

After 15 years of building performant SEO solutions, I can tell you this: most platforms in this space only offer incremental improvements. A tweak here, a marginal gain there. That’s useful, but it doesn’t fundamentally change the game.

With Marqii Host, we set out to do something different. We wanted to solve one of hospitality’s most persistent digital challenges from the ground up—how multi-location restaurants can achieve consistent, scalable, and meaningful visibility in local search.

The results we’re seeing so far are amazing. Operators are experiencing traffic surges literally overnight, climbing rankings week over week, and websites that simply work flawlessly across every device and connection. From a product and engineering perspective, that’s deeply satisfying. But more importantly, it means real business impact for hospitality operators.

What is Host?

Host is built for multi-location restaurants that want to dominate local search without drowning in manual updates.

Here’s what that looks like in practice:

  • Every restaurant location gets its own custom, SEO-optimized page.
  • Hours, menus, and specials sync instantly across every page, which means no more inconsistent data and frustrated guests.
  • Our team manages the technical side—optimization, schema, accessibility—so operators can stay focused on hospitality.

Think of Host as a way to give every location in your brand its own online front door, optimized for discoverability and guest engagement.

Why Host is Different

The fundamentals of SEO haven’t changed much since the early web: metadata integrity, content relevance, and local prominence. What has changed dramatically is Google’s performance expectations.

Today, search success requires not just good content, but flawless performance. That’s why Host is engineered with:

  • HTTP/3 for faster connections.
  • Intelligent CDN strategies to deliver content quickly, everywhere.
  • Streaming response optimization that nails Core Web Vitals and follows (Google’s) best practices.
  • Accessibility-first architecture so content is discoverable by anyone, anywhere.

This isn’t an incremental step forward—it’s a monumental leap. Host was designed to meet Google’s most stringent standards while removing the operational headaches that normally come with managing dozens (or hundreds) of location pages.

The Benefits for Operators

For restaurants, the value is clear:

  • Dominate Local Search: With schema markup, localization, and mobile-first optimization, your locations rise in search results where it matters most.
  • Update Once, Change Everywhere: Hours, menus, and specials update automatically across every location page.
  • Expert-Managed Solution: Marqii specialists handle setup, optimization, and ongoing improvements.
  • Mobile-First Performance: Pages are fast, responsive, and designed for the way most guests browse.
  • Built for Scale: Whether you have 10 locations or 500, performance remains consistent and reliable.
  • Get Ahead in AI Search: Schema markup, clear page hierarchies, and accessibility are crucial for helping AI platforms like Gemini and ChatGPT surface your content.

Real Results: Tacodeli’s Success

One of our earliest adopters, Tacodeli, saw its SEO performance double in just one week after launching Host.

Their marketing manager, Jordin Lineback, put it best:

We love working with Marqii. They're knowledgeable, responsive, communicative, and (the cherry on top) a lot of fun to work with. As a small company, we value expert partners who can help us punch above our weight. Marqii has been instrumental in revitalizing our SEO and making sure our guests feel heard, and we know both we and our guests are better off for it.

That kind of immediate, measurable impact is why we built Host. Check out the full case study to learn more about Tacodeli's success with Host. 

Why This Matters

Technology should be transformative, not just incremental. When applied thoughtfully, it should remove friction, solve real problems, and unlock new possibilities.

That’s exactly what Host is designed to do for hospitality operators. It allows restaurants to focus on what they do best—serving their guests—while we take care of making sure those guests can find them, quickly and reliably, online.

If you’re ready to see what Host can do for your brand, you can learn more here or schedule a demo with our team.