Why Posting on Google and Apple Helps Your Local SEO
When people search for a place to eat, they're not scrolling past page one of the search results. They're choosing from the top results, often before they’ve even finished typing. And more often than not, their decision is influenced by what they see before they land on your website.
That’s where Google Business Profiles and Apple Showcase come in.
If you’re only using these platforms to list your hours and location, you’re leaving a lot on the table—especially when it comes to local SEO. Consistent, engaging posts on Google and Apple not only help your business get discovered, but they also help it get chosen.
Let’s break down why it matters and how Marqii makes it easy.
Google and Apple Are the New Front Door to Your Restaurant
More than 50% of customers look for promotions or discounts before choosing where to dine, according to Google. And 62% of diners say they’re more likely to visit a restaurant offering a limited-time special when they’re searching online.
Google and Apple aren’t just directories anymore—they’re marketing platforms. Posting your specials, events, and high-quality food photos gives guests a reason to pick your restaurant over the one down the block.
Also worth mentioning: content you post to Google and Apple is used to power search results in other places guests are looking, including Google Maps, Waze (both powered by Google), Apple Maps, and Uber (powered by data in Apple Business Connect).
Here’s the kind of content you can (and should!) be posting on both platforms:
On Google Business Profile’s “What’s Happening” Section:
- Limited-time offers and discounts
- New menu items or seasonal features
- Holiday hours or event announcements
- Weekly specials (like Taco Tuesday or Wine Down Wednesday)
- Behind-the-scenes photos or staff spotlights
On Apple Business Connect’s “Apple Showcase”:
- High-impact image cards with promos or CTAs
- New location announcements
- Featured menu items with eye-catching visuals
- Community events or collaborations
- Brand messaging like “Family-Owned” or “Now Offering Delivery”
These aren’t just filler posts either. They are powerful conversion tools that help you stand out to browsers right when they’re making a dining decision.
Posts = Fresh Content = Better Local SEO
Both Google and Apple reward businesses that keep their profiles active and up-to-date. When you post regularly, it signals to search algorithms that your business is active, relevant, and worth showing to hungry guests nearby.
And posting isn’t the only way to boost your local SEO… your business profiles should be fully filled out, too. That means:
- Accurate business name, address, and hours
- Complete menus and cuisine categories
- Links to your website, preferred ordering sites, and your social media profiles
- Photos and keywords that reflect what people are searching for
Every update is a chance to rank higher and reach more local customers.
Make Posting Part of Your Marketing Routine
We get it—managing your digital presence across Google and Apple sounds like a full-time job. But with Marqii’s Social Management, it takes just a few clicks to schedule posts that publish across platforms.
Need to promote a weekend brunch menu? Hosting live music on Friday? Running a “Kids Eat Free” night? With Marqii, you can:
- Schedule posts in advance for Google Business Profile and Apple Showcase
- Keep content consistent and on-brand across platforms
- See what’s working—all from one easy dashboard
Your Next Step: Post It or Book It
If you're already a Marqii client, head to your dashboard and schedule your next post now. Your next guest might be searching at this very moment.
If you're not using Marqii yet, we’d love to show you how easy it is to boost your visibility and attract more guests to your door.
Marqii also offers solutions for:
Schedule a demo to see how Marqii can help your restaurant get discovered.