How to Update Your Address in Google (and why it’s so important for your restaurant)
In the restaurant industry, getting customers to walk through your doors is half the battle. But what happens if they can't even find your door? Whether you’re relocating or just stepping up your online presence, making sure your address is accurate on platforms like Google can make all the difference in your success.
We’ll walk you through how to update your address in Google for your restaurant's Google Business Profile (GBP) and explain why having a precise online listing is so essential. We'll also share some tips to make sure your customers never end up at the wrong location.
Why Keeping Your Address Updated Matters
Imagine this: a customer searches for your restaurant, they’re ready to enjoy a meal, but they drive up to an old location or a spot that doesn't exist. Frustrating, right? Well, that’s exactly what happens when your address isn’t up to date. Here’s why having the right address in Google and across other online listings is critical:
1. Drive More Foot Traffic: When customers search for "restaurants near me" or even search for you by name, your business’s accurate address will ensure they’re directed to the correct spot.
2. Boost Your Local SEO: Search engines love consistency. When your restaurant’s address matches across your Google Business Profile, Yelp, Facebook, and other online directories, Google rewards you with better search rankings. This means more people will discover your restaurant when they’re looking for places to eat in your area.
3. Improve Customer Experience: Customers depend on Google for accurate information, especially when choosing a place to eat. If they find incorrect hours or a wrong location, it not only confuses them but also creates a negative impression of your business.
4. Avoid Negative Reviews: Did you know that bad directions or inaccurate listings are a common source of negative reviews? Fixing your Google address ensures customers find you easily, saving you from those dreaded one-star ratings.
Step-by-Step Guide to Updating Your Address in Google
Ready to make sure your customers find you every time? Follow these simple steps to update your restaurant’s address in Google:
1. Sign In to Your Google Business Profile
First things first—head over to your Google Business Profile and sign in with the account that manages your restaurant’s profile. If you don’t already have a GBP, now’s the time to create one! This is a free tool that helps you manage how your restaurant appears on Google Search and Maps. Take advantage of it.
Need help getting started? Here are Marqii’s tips to optimize your Google listing.
2. Select Your Business Location
Once you're logged in, you’ll see a list of the businesses you manage. If you have more than one location, select the pencil icon next to the restaurant you want to update.
3. Update Your Address
On the pop-up, you’ll find a tab labeled “Location.” Click that, and you’ll see another pencil icon next to “Business Location” That is where you will update your address.
Make sure you enter your restaurant’s exact, full address, including any suite numbers or cross streets that might help customers find you more easily.
4. Pinpoint Your Location on the Map
After entering your address, Google will ask you to pinpoint your location on the map. Click “Adjust” to drag the map pin to ensure it’s placed exactly where your restaurant is located. This step is super important for accurate GPS directions on Google Maps.
5. Double-Check and Save
Before you hit save, take a moment to double-check all the details you’ve entered. The last thing you want is to accidentally save a wrong suite number or misspell the street name. Once you are sure everything is accurate, click “Save” at the bottom.
6. Wait for Verification
After updating your address, Google might ask you to verify the change. This can happen through a phone call, email, or postcard (which typically arrives within 5 days). Once verified, your updated address will go live.
Other Important Listings to Update
While Google Business Profile is key, don’t forget to update your address on other platforms as well:
Facebook: Many diners check social media before deciding where to eat. Make sure your Facebook Page shows the right location.
Yelp: Hungry customers often rely on Yelp for restaurant reviews and directions. An incorrect address here can lead to frustration.
Apple Maps: iPhone users depend on Apple Maps for directions, so ensure your restaurant’s info is accurate there too.
DoorDash, Grubhub, Uber Eats, etc: Your address determines your delivery area on 3rd party delivery apps.
Keeping consistent info across all platforms will enhance your credibility with search engines and customers alike.
It may feel overwhelming to update your address on multiple platforms so that’s why listing management tools like Marqii can help simplify the process.
How to Update Your Address on Multiple Platforms with Marqii
Marqii syncs listings data to Google, Facebook, Yelp and more so that you only have to update your address once and we do the rest of the work.
Here’s how to update your address on Marqii:
- Log into the Marqii Dashboard: First step is always obvious but it doesn’t hurt to be thorough. Once you are logged in, click on the “Locations” tab on the side menu.
- Select Your Business Location: Click into the location you are updating and scroll down to find the address box. Click in the box to edit the address.
- Update Your Address: Fill in or update all of the address details. Again, make sure you enter your restaurant’s exact, full address, including any suite numbers. Click “save” at the bottom to update.
- Update Map Marker: To edit the map marker, click on the map on the right. Edit the marker to match exactly where your restaurant is found and click “continue” to save.
Once you complete these steps, Marqii will sync these details to all of your listings, on 80+ platforms across the Internet.
Pro Tips for Restaurant Listings
Keep All Info Consistent
Beyond your address, make sure all your business information—like your phone number and hours of operation—is consistent across platforms. Search engines prioritize listings that are uniform and up-to-date.
Add Business Attributes
Go the extra mile by adding details like parking instructions, pet-friendly patio info, or whether you have gluten-free or vegetarian options. These small additions can help customers know what to expect when they visit you.
Update Regularly
Even if you’re not moving anytime soon, it’s a good idea to regularly check your listings to ensure they’re accurate. Whether it’s your address, hours, or menu, making sure everything is up-to-date prevents headaches for both you and your customers.
Leverage Marqii for Easy Listings Management
Now, if all this manual updating across multiple platforms sounds like a chore, don’t worry—that’s exactly where Marqii comes in. Like we said earlier, with Marqii’s listings management tool, you can update your restaurant’s information (like your address) once, and it’ll sync across 80+ online platforms, from Google to Facebook to Yelp.
If you’re looking for a way to streamline the process across all your platforms, Marqii is here to help. Schedule a demo to learn more about our listings management tools and other restaurant solutions.