A Deep Dive into Marqii’s Newest AI Powered Feature: Suggested Review Response

Review Management Aug 30, 2024

When responding to reviews, every minute counts. When you are a one location restaurant operator getting 15 reviews a day, responding to reviews may not sound that crazy. But when you grow to 3 locations and are getting around 50 reviews a day, reviews are now an uphill battle. 

So, how do you keep up with the flood of reviews coming in from platforms like Google and Yelp? 

Enter Marqii's newest feature: Suggested Review Response. This is designed to make managing your online reputation simple and easy. With Marqii's Suggested Review Response, you can generate personalized, on-brand replies to your reviews with just one click. 

What is Suggested Review Response?

Imagine having a personal assistant who can whip up the perfect response to five guest reviews faster than you can write a response for one. That’s essentially what Marqii’s Suggested Review Response offers. Powered by advanced AI components, this feature is designed to craft thoughtful and engaging replies to all types of reviews, from the glowing five-star ones to the negative comments that sting just a bit. 

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Marqii's AI-Powered Suggested Review Response allows restaurant teams to create review response drafts in a fraction of the time.

Using Marqii’s Suggested Review Response, restaurant teams not only save time but also maintain a consistent and personalized brand voice across all their review responses. You can set custom prompts and tone settings for positive, neutral, and negative reviews, making sure every response feels authentic and reflects your brand's personality. 

And the best part? Every review response still gets approval from you.

Why Reviews Matter More Than Ever

Reviews are the new word-of-mouth. Online review statistics show that 54.7% of consumers read at least four reviews prior to purchasing and 79% of consumers say they trust the reviews they read online as much as personal recommendations. But it’s not just about having great reviews – responding to them matters too. 

Responding to reviews can improve your SEO, making it easier for potential customers to find your business online. You also show your customers that you take their feedback seriously and gain a chance at earning their loyalty back.

However, responding to every review can be time-consuming. That’s where Marqii’s AI-powered review response feature comes in, allowing you to engage with your customers and enhance your online reputation in a fraction of the time.

How Does Suggested Review Response Work?

Here’s where the magic happens: Marqii’s AI-powered review response tool analyzes the content of each review and generates a customized response in seconds. This feature taps into sophisticated AI components that understand the subtleties of human communication, helping you draft replies that sound like they came from an actual human – because they did, with a little help from AI!

Let’s break down the process:

1. AI-Powered Review Analysis: When you click the “suggest” button, Marqii’s AI technology gets to work, analyzing the review’s sentiment and key themes. Whether it’s a compliment about your service or complaint about the food, the AI takes note of every detail.

Set the AI-generated response tone based on review type.

2. Suggested Response Generation: Based on the review analysis, Marqii suggests a draft response that aligns with your brand’s voice and tone. You can set different tones for different types of reviews – for example friendly and upbeat for positive reviews, calm and empathetic for neutral reviews, and professional and solution-focused for negative reviews.

Publish review responses with one click of the "Reply" button.

3. Customization and Personalization: Before hitting “reply,” you have the option to tweak the response as much or as little as you like. You can add personal touches, reference specific events or promotions, provide additional contact information, or give the AI additional instructions to produce a revised suggested response. It’s all about making each reply feel genuine and tailored to the individual guest’s experience.

4. Send with Confidence: With a click of a button, your response is sent out, reflecting your commitment to customer service and your proactive approach to feedback.

The Key Benefits of Using Suggested Review Response

1. Save Time and Boost Efficiency: On average, crafting a thoughtful review response can take up to a minute and a half. With Marqii’s Suggested Review Response, you can cut that time down to just 25 seconds. That’s a 70% reduction in time spent on responses, giving your team more time to focus on what they do best – running your restaurant.

Create AI prompt instructions to make sure every response is on-brand and serves your goals.

2. Consistency in Brand Voice: Consistency is key when it comes to building a strong brand. Marqii’s customizable prompts ensure that every response aligns with your brand’s personality, whether it’s warm and welcoming, professional and courteous, or fun and lighthearted.

3. Improve Guest Engagement: Responding to reviews, especially the negative ones, can turn a potential PR nightmare into an opportunity to win back an unhappy guest. By responding to concerns promptly and professionally, you not only resolve issues but also encourage repeat visits and build long-term loyalty.

4. Enhance Your SEO: Google loves fresh, relevant content. By consistently responding to reviews, you not only engage with your guests but also boost your restaurant's SEO, making it easier for new customers to find you.

5. Stress-Free Review Management: Let’s get real – managing reviews can be overwhelming, especially for busy restaurants with a steady stream of feedback. Marqii’s Suggested Review Response takes the stress out of review management, allowing you to draft review responses in less time and get off your computer.

Real Results from Early Adopters

The proof is in the pudding – or in this case, the reviews. Early adopters of Marqii’s Suggested Review Response have already seen impressive results. Take Kaelin Kakuta, Customer Success Director at Everytable, who said, “This is amazing, I love it. It makes my job 90% easier. It’s been wonderful to use, and so intuitive. Now I feel like I can give this job to someone else rather than responding to all reviews myself.”

Everytable’s experience is a testament to the power of Marqii’s AI-powered review response. It reduces the time they spend drafting responses, and now they can train other team members with confidence that the brand voice remains consistent.

How to Get Started with Marqii’s Suggested Review Response

Ready to try it out? Getting started with Marqii’s Suggested Review Response is easy:

1. Sign up for a demo: Visit our website to learn more or schedule a demo. Our team will walk you through the feature and show you how it can transform your review management process.

2. Customize your settings: Once you're set up, customize your AI prompts and tone settings to match your unique style. Whether you want to keep things light and fun or professional and polished, Marqii makes it easy to tailor your responses.

Create AI prompt instructions to make sure every response is on-brand and serves your goals.

For detailed steps on how to customize your prompts visit our Marqii help center.

3. Start responding: With Marqii’s Suggested Review Response, you can start engaging with your guests in a whole new way. Say goodbye to generic responses and hello to personalized, on-brand replies that take half the time to craft.

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Kelsey Verdier

Kelsey is the Director of Marketing at Marqii. With over a decade of experience in the restaurant industry and in marketing, she's felt firsthand the pains and joys of working in hospitality.