Introducing Marqii’s First Party Reviews: Taking Control of Your Digital Reputation

For location-based businesses—from restaurants to hotels—your online reputation isn’t just another marketing metric. It’s often the single biggest factor influencing whether a guest chooses you or the brand down the street.

The problem? Most of the systems shaping that reputation feel outside of your control. You can’t decide when guests leave feedback, where they leave it, or what mood they’re in when they do. You’re left reacting in real time to public reviews that don’t always tell the full story.

That era is officially over.

Marqii is excited to launch First Party Reviews, a new way to capture guest sentiment privately, proactively, and on your terms. This feature gives operators a direct feedback channel—one that’s branded, centralized, and designed to help you understand the guest experience long before reviews show up on public platforms.

Below, we’re breaking down why private feedback is essential, how it supports your guest experience strategy, and how Marqii’s First Party Reviews product gives you the tools to take control of your entire feedback loop.

The Power of Guest Experience Insights: Why Private Feedback Matters

Seeing the Full Picture of Guest Experience

Public reviews are valuable, no question—but they also come with big blind spots. They tend to represent only the most energized guests: the delighted super-fans or the deeply frustrated visitors. Meanwhile, the everyday experiences—the ones that make up the real heartbeat of your business—go unreported.

Private feedback fills in those gaps.

By giving guests a direct and frictionless way to share their thoughts, you capture a more accurate, balanced stream of sentiment. This helps you:

• Identify service patterns across shifts and locations
• Understand what guests consistently love on your menu
• Spot operational pain points earlier
• Recognize team members who are creating standout experiences

Private insights help you see not just that something is happening but why. That’s the kind of clarity that changes decision-making.

Closing the Feedback Loop With Every Guest

A strong guest experience doesn’t end when someone walks out your door. But without a structured, consistent system for follow-up, it’s easy for feedback to slip through the cracks.

First Party Reviews help you turn every interaction into a complete communication cycle.

With automated Thank You messages built right into the feature, guests instantly feel acknowledged—whether their rating is glowing or needs attention. Every piece of feedback enters the same dashboard where your public reviews live, making follow-up simple and organized.

This creates a powerful emotional dynamic:Guests feel heard. Managers stay informed. And issues get handled faster and more thoughtfully.

Closing the loop this seamlessly has ripple effects on your hospitality, your retention, and the trust guests feel with your brand.

Capturing Guest Sentiment Early (Before It Goes Public)

Here’s the truth operators know all too well:By the time a guest takes a concern to Google or Yelp, the window for service recovery is already closing.

A private feedback channel changes the timeline dramatically.

With First Party Reviews, you can:

• Spot concerns immediately
• Reach out privately to resolve issues
• Prevent small frustrations from becoming public complaints
• Encourage more honest and thorough feedback since it’s coming directly to you

This is one of the biggest advantages of first-party data collection:You get a chance to fix the guest experience before it becomes part of your permanent digital reputation.

Even though these reviews are private, the impact is absolutely public—you’re improving your operations, training, and service in ways guests do feel when they come back.

Say Hello to Marqii’s First Party Reviews: A Better Way to Own Your Feedback Experience

First Party Reviews is built for businesses that want more control, more insight, and a more complete understanding of their guest experience.

Here’s what makes it such a powerful addition to the Marqii ecosystem.

1. Fully Customizable, Branded Review Forms

Your feedback form should feel like part of your guest experience—not a generic third-party questionnaire. With First Party Reviews, you can:

• Add your logo, colors, and fonts
• Keep the form short with a required star rating and optional written feedback
• Make the experience clean, simple, and frictionless

This consistent, on-brand feel increases trust and helps you get more meaningful insights without overwhelming the guest.

2. Built for Multi-Location Brands

Managing guest feedback across multiple units can be messy. First Party Reviews makes it simple.

• Create standardized forms for consistency or customize per location
• Use location detection when guests don’t specify where they visited
• View everything in one centralized dashboard
• Filter by location to understand trends and sentiment across your entire brand

Your First Party Reviews flow directly into your Monitoring tab with a clear Marqii Publisher designation, keeping them organized and easy to analyze.

3. Share Anywhere Your Guests Are

Flexible collection options mean guests can share feedback at exactly the right moment:

• Links: Add to emails, SMS campaigns, or social bios
• QR Codes: Place on receipts, table tents, signage, or to-go flyers.
• Embed Codes: Add to your website or landing pages for seamless on-site feedback

Wherever your guests go, your feedback form can go with them.

4. Effortless Thank You Replies

Acknowledging feedback shouldn’t create extra work for managers. First Party Reviews includes:

• Preloaded Thank You messages
• Automatic variations based on the star rating
• Empathetic responses for low ratings
• Gratitude-forward messages for high ratings

This ensures every guest feels appreciated, no matter what they share.

What You’ll See in Your Marqii Dashboard

All users will now see a First Party Reviews tab under their Reviews section.

• Active Users: You’ll be taken directly to your First Party Reviews tools.
• Inactive Users: You’ll see a simple message letting you know how to enable the feature and who to reach out to if you’re interested in activating it.

This keeps everything easy to discover, easy to manage, and easy to scale across your organization.

Stop Waiting—Start Owning Your Guest Experience

Your online reputation is too important to leave to chance. The brands that succeed today are the ones that understand their guests deeply, close the loop consistently, and improve their operations based on real, continuous insight.

Marqii’s First Party Reviews gives you the tools to do exactly that.

It’s not just a new feature. It’s a new way to run your business with more clarity, more control, and more connection to the people walking through your doors every day.

Start Collecting Reviews | Reach out to your account manager or email support@marqii.com to activate First Party Reviews and start strengthening your guest experience from the inside out.

Not a Marqii client yet? Talk to our team today to learn more about First Party Reviews and our other review management tools.